Porous ceramic in the form of clay tiles are widely used in roofing as an insulating measure. Studies have shown that clay roof has a higher reflectivity and ventilation capacities compared to traditional roofing products also present on the market. This reduces the heat transfer in and out of the building by up to 50%, thus helping also in the reduction of power usage to keep the building at a desired constant temperature. Apart from being good insulators, ceramic roofing is also very strong and can withstand harsh weather, including slow, strong winds and heavy rain with no or minimal damage.
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